Latvia Expo 2015
The main theme of Expo Milan 2015 is Feeding the Planet, Energy for Life. According to the guidelines for participants, countries can also choose one of the sub-themes. Latvia has decided to work with Food and culture for better life.
We created a concept for Expo 2015 pavilion of Latvia and its graphical identity which we can name in two words – Nature Inside –, a deliberately chosen paraphrase of the high-tech brand tag line.
We are convinced that Latvia finds the Energy for Life in balance between the material and the immaterial, nature and production. Latvia can enrich the world through this harmony. In 2012, Yale and Columbia universities named Latvia as the second greenest country in the world on the Environmental Performance Index (EPI). At the same time, Latvia still is one of the fastest growing economies in Europe.