These chocolate bars are the beginning of a new product line for the Laima chocolate factory. This means that Laima is stepping out of its comfort zone, focusing attention on a younger target audience.
The new recipes involve very tasty milk chocolate with unusual additional ingredients. A courageous name has been chosen for the chocolate bars - Tagad means Now. This opens up an opportunity to engage in very diverse communication with young people in a way and an environment that is important for them.